Between January and March of this year, CCU (Compañía Cervecerías Unidas SA) (www.ccu.cl) implemented the new software of sales and distribution of CPG PREMIUM v 4.5 (www.cpgsoft.com) in two of its distribution centers at the north of Chile (Arica y Copiapó).

The rollout plan of CCU includes leaving the remainder 18 centers of distribution functioning during the year 2009, extending in this way the benefits of the use of this new tool, at the100% of its more than 1000 routes and 120.000 clients throughout Chile.

During the last Century, CCU constructed the larger chain of distribution in Chile, based on its leadership in the beer market of Chile, in the quality of its brands such as Cristal, Escudo, Heineken, Royal, among others, in its products and in the standard of its customer service. This asset, added to a permanent process of innovation, allowed CCU, in the last 10 years, to incorporate new productive and commercial activities, turning into one of the leading national players in categories such as wines, water, pisco and rum, national beverages, nectar and foods in Chile.

To align and support this vertiginous growth in new product lines and in the combined sales and distribution processes, CCU decided to select a new software, one which through its functionality and technology adapts to the actual business and at the same time assures robustness and flexibility to continue with the company’s expansion.

Beyond the functionality offered, CPG Soft could prove to CCU, the scalability of its product, through simulation tools and Stress Tests processes, which assured an outstanding performance of its product “CPG PREMIUM” to process within 8 hours more than 50.000 orders of 1.100 presellers in 20 warehouses, including constant processes of loading orders, stock assignation, load and routing of trucks, invoicing, check out, check in, liquidation and cash desk.